Redefining AMU’s Student Experience

Introduction

The Pre-Student Experience project serves as a terrific step toward fulfilling our quest of providing the Best-in-class student interfaces. Research shows that 60% of prospective students prefer a self-service versus a guided experience as they navigate through the student journey from pre-prospect to student. As a UI/UX Team, we took the time-sensitive challenge of envisioning an experience that better serves students' needs and differentiates APUS as a truly student-centric organization. Increased conversion rates at each enrollment funnel step would measure success.

Problem statement

Students have told us that they want:

TO CHOOSE SELF-SERVE (60%) OR GUIDED (30%) OPTIONS THROUGHOUT THE ENROLLMENT JOURNEY.
ACCESS TO FINANCIAL DATA EARLIER IN THE PROCESS.
ONE POINT OF CONTACT TO GUIDE THEM THROUGHOUT THE JOURNEY, NO HANDOFFS IF POSSIBLE.

Process

The Enrollment Center aims to be a self-service, gated resource center that provides tools and content to prospective students to improve their experience with the university as they navigate and complete university onboarding requirements and increase conversion rates throughout the enrollment funnel. Further, creating a model that better meets students’ needs will help differentiate the APUS brand for a superior student-centric experience. Success will be measured in increased conversion (volume, rates) and satisfaction at each step from inquiry to student enrollment and increased registrations.

‍